For many sellers, the property stylist is their secret weapon; a professional who is not only trend-savvy, but who can solve the trickiest of interior problems, and quickly.
Its all part of the agents plan designed to get you, the buyer, to part with more of your money!
We’ve seen first hand how Gold Coast property buyers are mesmerised and trapped by these ‘pretty’ homes. Through their online searches it becomes apparent they are only drawn to these properties choosing to overlook something of much better value, but initially not as pleasing to the eye.
Once this ‘lustre’ is stripped away, the truth is told!
A recent survey of the top real estate agents in LJ Hooker’s Australian network revealed that ‘styled’ or ‘staged’ homes could expect a boost in the final sale price by between 7.5% and 12.5% than they would fetch otherwise.
In the same survey, nearly half thought it would lead to an increase in offers therefore resulting in a ‘multiple-offer’ situation creating a competition between buyers.
Property styling involves the use of a wide range of presentation and design techniques to improve the appeal of your home and help it “put on its best face” for potential buyers. ... making it look like something straight out of the glossy pages of a magazine, or from ‘The Block’ - the immaculate portrait of still life, with the intention of maximising its sale price.
According to Sara Chamberlain from ‘The Real Estate Stylist’ -
“Every weekend we see properties fetching up to $5,000 or $10,000 per $1,000 invested in the styling process. So if a client spends $5,000 on styling a small house, we expect them to see an extra $25,000 on the sale price.”
Given my 12+ years experience as a Gold Coast buyers agent I can see through these ‘staged’ homes - but next time you are scrolling the pages of realestate.com.au or domain.com.au I encourage you to take special note of these properties and their eventual sale price, compared to non-staged properties. I think you will be very surprised! This is just one of the secrets we use to securing properties below market value for our clients.
Contact us today to find out how we can use these ‘tricks of the trade’ to your benefit and potentially save you thousands!